Case Study

Scaling Poppy AI: Supercharging Performance for 2000+ Users

We enhanced Poppy AI with critical improvements to Next.js, React Flow, and Vercel AI SDK while automating their payment processes. Our solution eliminated 95% of billing errors and scaled the platform to handle thousands of users without breaking a sweat.

Client
Poppy AI
Year
Service
Full‑stack Development, AI Integration, Payment Systems

The Challenge

Poppy AI had the classic startup scaling challenge: their product was gaining serious traction, but their infrastructure needed improvements to keep up. Their visual AI workspace was attracting more users daily, but payment tracking was becoming a mess and the platform struggled under heavy user load.

They needed someone who could both enhance their AI features AND solve the critical payment infrastructure problems causing customer service headaches. That's where Nasir and the team stepped in.

Our Solution

We focused on strategic improvements that would deliver maximum impact:

1. Platform Enhancement 🚀

We improved Poppy AI's visual workspace with optimized Next.js, React, and Firebase implementations. Their node-based visual AI environment lets content creators process multimedia information faster than traditional methods, and our enhancements made it even more powerful.

The React Flow improvements let users create visual workflows connecting YouTube videos, PDFs, and other content to AI nodes turning hours of research into minutes of productive work.

Want to see the platform in action? Check out Poppy AI here.

2. Payment System Automation 💸

We implemented what we call the "never lose a payment again" system:

  • Connected ThriveCart, Stripe, and PayPal to Airtable using Zapier
  • Created automated workflows tracking 1000+ subscriptions in real-time
  • Reduced manual errors by 95%
  • Gave the sales team a single source of truth for all customer payments

3. Performance Optimization ⚡

The platform was struggling under its own success. We:

  • Implemented virtualized lists with dynamic heights in React Flow
  • Reduced unnecessary re-renders in chat nodes
  • Optimized AI chat performance for heavy usage
  • Result: A smooth experience even with 2000+ power users hammering the system

The Results

  • Next.js
  • React Flow
  • Vercel AI SDK
  • Firebase
  • Stripe / PayPal
  • Airtable
  • Zapier

Key Metrics

  • 95% reduction in payment processing errors
  • 2000+ active users supported on the optimized platform
  • 10x faster content processing for users
  • Hours saved daily in manual payment reconciliation

"The technical expertise was exceptional. The payment automation saved us from hiring an additional operations person, and the performance optimizations turned our platform from good to exceptional. These improvements weren't just technical upgrades they were business transformation."

Product Lead, Poppy AI

This work wasn't just about writing code it was about solving real business problems that directly impacted their bottom line and user experience. The platform now handles thousands of users without breaking a sweat, payments flow smoothly from customers to Airtable, and the team can focus on building new features instead of fighting fires.

This project showcases what we do best: combining deep technical skills with business understanding to deliver improvements that actually move the needle.

Experience Poppy AI for yourself and see how it's transforming content creation.

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Our offices

  • Distributed
    Our team is distributed worldwide. We have no physical office, but we believe in async communication and deep work.
  • Contact us
    nasir@devthinks.com
    +1 (559) 238-1537
  • Legal Address
    8 The Green Ste A
    Dover, DE 19901